Shirley J Catalog – Behind the Scenes

July 31, 2009 at 5:07 pm | Posted in Uncategorized | Leave a comment
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This week we have been shooting all the photography for our first-ever Shirley J Catalog. It is going to be an amazing piece and schedule to come out in September as part of our official launch.

We’ve hired J.Schmid, one of the premier catalog marketing companies in the nation to help us with the project. We also have hired a great team of fabulous photographers, a food stylist and executive Chef who has been developing recipes. It’s been nothing but a dream to see everything come together. We feel that this catalog illustrates the endless possibilities of Shirley J Products and gives a great look to the future of our company. It’s amazing to think that we’ve brought all this together in a short four months.

Here’s a behind the scenes look at the photo shoot this week:

We’ll start out in the prop room:

Shirley J Catalog Photo Shoot

You wouldn’t believe all the lovely dishes and backdrops.

Shirley J Catalog Photo Shoot

Look at all the pretty linens.

Shirley J Catalog Photo Shoot

More bowls and plates.

Shirley J Catalog Photo Shoot

Meet Chef Brian Richter. He brings loads of culinary expertise and experience to the Shirley J table. Almost all of the recipes featured in this upcoming catalog were developed by Brian.

I bet you’re wondering where all this is happening. Well folks, it’s all happening right at the Shirley J Office & Storefront. We are remodeling a section of our building to become a teaching kitchen. Right now we have some of the equipment in for the photo shoot, it is wonderful!

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Here’s a shot of the catalog layout. You’ll notice some of the shots we took are taped up on there. Isn’t it going to be lovely! The catalog is more of what we like to call a magalog. It’s a wonderful mix of a traditional catalog with various qualities of a high-quality magazine. You’ll learn more about our products, our company story and get great recipes!

Shirley J Catalog Photo Shoot

Does this scene look familiar? It should. It’s the same pizza spread shot you saw in the sketch above!

Shirley J Catalog Photo Shoot

Some of our our crew working on the BBQ spread shot. Left to right, Suzy, Food Stylist; Teri, Art Director from J.Schmid and Stan, Photographer.

Hope you enjoyed this behind the scenes look. Head on over to our Flickr account to see more photos. You can also follow us on Twitter for even more updates and photos.

Tip Time – Shirley J BBQ Sauce Mix

July 30, 2009 at 7:16 pm | Posted in Uncategorized | Leave a comment
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The July Home Chef Blogger Recipe Contest is centered on Shirley J BBQ Sauce Mix. We chose this product because we found it to be the perfect product to feature during this hot summer month. Grills are out and people have barbeque on their minds. Whether or not you are entering the recipe contest, we’re sure you’ll find these tips useful.

Here’s a little info about the product:

Shirley J BBQ Sauce Mix is one of the most unique and versatile products ever. This product is terrific because you keep one product on your pantry shelf that becomes both a delicious, tangy BBQ sauce, and a perfect BBQ seasoning that you can use as a rub or seasoning for use with a variety of meats or vegetables.

Imagine delicious BBQ ribs, chicken, brisket, pulled pork sandwiches, Dutch oven and slow cooker BBQ and BBQ seasoning for dips casseroles roasted veggies all from the same mix. This is truly a Shirley J classic!

Right now our BBQ Sauce recipe calls for water and vinegar. Many Shirley J product experts have found that you can alter the sweetness or tangyness of the sauce by the amount of vinegar you use.  For a tangier sauce double the amount of vinegar.

Looking for a great recipe using Shirley J BBQ Sauce Mix? Try our BBQ Chicken Pizza today!

Hey all you Home Chefs! Don’t forget to enter the BBQ recipe contest, the deadline is tomorrow, July 31 at midnight, EST.

Pizza & Pasta Seasoning Recipe Winner!

July 16, 2009 at 11:07 pm | Posted in Uncategorized | Leave a comment
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One of the funnest days over at Shirley J are the days we get to sample recipes that our Home Chefs have developed or adapted. This month’s recipe contest featured Shirley J Pizza and Pasta Seasoning. We’ll cut to the chase. The winning recipe is Meatball Subs by Home Chef Jessica Olsen of Michigan.

This recipe was hands down the winner by our selection committee! The Meatball Subs used Shirley J Pizza & Pasta Seasoning Mix in both the meatballs and a homemade marinara sauce. It was delicious and messy, just as Jessica promised. Our favorite part about it (besides the taste) was that you can make this meal in less than 60 minutes. Congrats, Jessica. Your cash prize is on it’s way! Try Jessica’s recipe below and don’t forget to check out her blog, Taste Every Season for more of her Shirley J cooking adventures.

Meatball Subs - JO

Meatball Subs

Serving: Makes 6-8, 6 inch Subs

Ingredients:

Meatballs-
-1 1/2 pounds of lean ground beef
-1 egg, beaten
-1/2 cup finely chopped onion
-1/2 cup plain bread crumbs
-1/4 cup SHIRLEY J Pizza and Pasta Seasoning
-2 teaspoons Worcestershire sauce
-1/4 teaspoons black pepper
-1/2 teaspoon salt

15 Minute Marinara Sauce:
(If you want to save time you can use store bought pre-made Marinara Sauce like Prego. However, I strongly recommend making this sauce.)
-2 tablespoons extra-virgin olive oil
-4 cloves garlic, crushed and chopped
-1/4 teaspoon crushed red pepper flakes
-A handful flat-leaf parsley leaves, chopped, about 2 tablespoons
-1 teaspoon Shirley J Pizza and Pasta Seasoning
-1 (28 ounces) can crushed tomatoes
-1 (14 ounces) can chunky style crushed tomatoes
-Salt and freshly ground black pepper

-Bread: you need bread that is crusty so that the sandwich does not turn soggy. I like to use: French Baguettes or Ciabatta bread and cut them into 6 inch parts. You can buy the bread at your grocery store or I like to get mine at Panera Bread(Midwest) or Kneaders(Utah). You will need 2 loaves of the bread you choose to fill all of the meatballs.

-2 1/2 cups Italian 4-cheese blend

Directions:
1. Preheat oven to 450 degrees

2. Mix all of the meatball ingredients together in a large mixing bowl until all combined, trying not to over-mix. Roll into golf-ball size (or smaller) balls. Place them on a greased cookie sheet. Cook for about 10 minutes, turning half way through.

3. For 15 Minute Marinara Sauce: Heat a medium saucepan over medium heat. Add oil and garlic. When garlic starts sizzling, add seasoning and crushed pepper. Allow oil to infuse for half a minute, then stir in the tomatoes and season sauce with salt and pepper. Bring sauce to a bubble, reduce heat, and simmer for 10 minutes.

4. Combine meatballs and sauce and pile into crusty rolls or bread, 4 meatballs per sub. Top with shredded cheese and place subs under broiler to melt cheese.

Enjoy!

Let’s not forget our other finalist: Annalee Larsen of Utah. Her avocado salsa was delicious and a very inventive way to use our Pizza & Pasta Seasoning Mix.

Stay tuned for the next recipe contest! We hope you all will participate!

Learn more about the Shirley J Home Chef Blogger Recipe Contests here.

Vegetable Lasagna

July 3, 2009 at 8:07 pm | Posted in Uncategorized | 1 Comment
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Enjoy Shirley J‘s Vegetable Lasagna–it’s packed with veggies and a whole lot of flavor!

Vegetable Lasagna

Ingredients:
3T Butter
6 Button Mushrooms, sliced
1c Onion, sliced
2 Cloves of Garlic, chopped
1 Green Bell Pepper, sliced
1 Medium Zucchini, sliced in circles
1 Box of uncooked Lasagna noodles
12oz Bag of Spinach
1t Shirley J Chicken Bouillon
1t Black Pepper
½ t Red Pepper Flakes
4c Alfredo Sauce (see Shirley J recipe below)
4c Mozzarella
¾ c Water

Directions:
Sauté on medium heat– mushrooms, onion, garlic, green bell pepper and zucchini with chicken bouillon, pepper and red pepper flakes. Sauté long enough to wilt vegetables. Set aside. In a 9×13 pan in layers place uncooked pasta noodles, Alfredo sauce (just enough to cover noodles), vegetable mixture, add second layer of noodles, then Alfredo sauce to cover, and spinach. Third layer of noodles, remaining sauce and mozzarella cheese, then add ¾ c of water. Cover and cook for 1 hour at 375* F. Remove from oven and let stand for 15 min. before serving.

Shirley J Alfredo Sauce

Ingredients:
1 cup Shirley J Universal Cream Sauce Base
3 cups water
1 cup Parmesan cheese, grated

Directions:
1. Whisk together Shirley J Universal Cream Sauce Base and water. Bring to a boil.
2. Turn down heat and bring to a desired consistency.
3. Stir in cheese and serve over any pasta.

Wilted Spinach and Bacon Salad

June 10, 2009 at 5:23 pm | Posted in Uncategorized | 2 Comments
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Looking for the perfect salad? Shirley J’s Wilted Spinach and Bacon Salad is the perfect blend of sweet, spicy, hearty and healthy. It combines delicious produce with savory bacon and a killer dressing!

Wilted Spinach & Bacon Salad wilted spinach salad

Ingredients
8 Strips of Bacon
12 oz Bag of Baby Spinach
1/3 cup Dried Cranberries
1/3 cup Red Onion Diced
1/4c Balsamic Vinegar
1TB Water
1 tsp Brown Sugar
2 TB Shirley J Pizza & Pasta Mix
1 Fuji Apple seeded and diced
3oz Feta Cheese Crumbles

Directions:
Combine spinach, dried cranberries and red onion in salad bowl.

Cook the bacon, set aside grease, when the bacon is cool crumble in a bowl with the spinach, cranberries and apple. In a small sauce pan, combine the bacon grease, onions, vinegar, water, sugar and Shirley J Pizza and Pasta Seasoning. Cook on low heat for about 4-5 minutes.

Right before serving toss the warm dressing in the salad and portion on plate. Garnish with Cheese

Shirley J Sourdough Bread Mix Now Available!

May 21, 2009 at 4:44 pm | Posted in Uncategorized | Leave a comment
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sour-doughHey Shirley J fans, our Sourdough Bread Mix  has arrived!    This distinctive flavor of sourdough bread is something that used to take hours to prepare and years to master.  Shirley J Sourdough Bread is a delicious easy-to-make bread that smells and tastes like you have been using an old family sourdough starter.  

Call at 801-225-5073 or go online now at www.shirleyj.com and try and this amazing mix.

Bakery Line added to Web site

May 7, 2009 at 4:53 pm | Posted in Uncategorized | Leave a comment
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Are you looking for the perfect add-water brownie, cookie or pancake mix? Look no further, Shirley J has the highest quality add-water mixes around. Shirley J’s bakery line is affordable, stores well and guarantees a smile on every mouth that takes a bite.

white-breadwheat-breaduniv-muffinssweet-rollsour-doughpancakescorn-muffincookiesbrowniesbiscuit
Shirley J’s add-water bakery line can now be ordered online!
Spread the word and order today!

Cream of Mushroom Soup

April 29, 2009 at 12:01 am | Posted in Uncategorized | Leave a comment
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For a simple cream of mushroom soup that is fast and easy, try our recipe!

Cream of Mushroom Soup:

Ingredients:

1 cup Shirley J Signature Cream Sauce Base

3 cups water

4 oz. chopped canned mushrooms* (approx.)

Directions:

Whisk Soup Base and water until smooth. Heat to a boil. Add mushrooms and simmer until they are tender.

Note – dried mushrooms work very well in this recipe; simply chop them and place them in the water for a few minutes before adding the cream sauce base.

Sneak Peek: New Packaging Label

April 14, 2009 at 4:13 pm | Posted in Uncategorized | Leave a comment
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new-product-label-ucs2

Unlock Your Pantry with One Ingredient

March 10, 2009 at 10:27 pm | Posted in Uncategorized | 2 Comments
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creamsoup“What’s for dinner tonight?” That’s the question everyone asks and the question many home cooks dread.

Over here at Shirley J we are convinced that we could come into any home and make dinner with what is already in the pantry and fridge. Impossible? No. The key is our famous cream soup, sauce and gravy base. It is the one ingredient that unlocks your pantry and opens the door to endless meal possiblities.

For instance, do you have rice, chicken and spices? There you have it! A meal. What about broccoli and ground pepper? Now you have broccoli soup! In the mood for some noodles and alfredo? Just start boiling the water for the pasta and Shirley J will help you with the rest.

One of the greatest facts about this product is that you basically just add water! Our cream soup base is positively the most versatile, economical item in the kitchen. It blends perfectly with no lumps and in only minutes it will give you a perfectly silky, seasoned sauce for use in countless soups, sauces, casseroles and gravys. Anyone who can stir and boil water can make a perfect cream sauce or soup every time. Cream sauce is one of the most widely used of all sauces and is the base for literally thousands of recipe applications, ours is simple to make, will not break or curdle and reheats beautifully.

Hungry for more recipes? Check them out on the Shirley J Web site.

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